We believe you can only create beautiful things if you love what you do. Therefore we pledge to be passionate about what we do, how we do it and why we do it.
We think everything has a core, an irreducible essence. We believe that you need to focus on this essence and get it right, only then you will be able to create something truly amazing.
We omit the bullshit and we stay true to the source. We openly talk about our success and about our failures, because we think they are equally important for us and everyone else.